Consafe Logistics unveils new company logo after 21 years

Consafe Logistics, a leading European provider of warehouse management solutions, has revamped its corporate logo, the first renewal in more than two decades. This change symbolizes the company's evolution and its commitment to remain at the forefront of supply chain technology.

"Our old logo has been an important part of Consafe Logistics' heritage and contributed to the strong foundation we have today. But our customers, markets and products are constantly changing. It was time to adapt to today's world," said Hélène Rönnmark, Chief Marketing Officer at Consafe Logistics. "The new logo represents our unique identity in 2024 and is designed to last for the next 20 years. It reflects our commitment to deliver superior customer value both today and in the future."

The Creative Process

"Redesigning a logo that has been part of our DNA for more than 20 years is a complex task. The old logo is deeply rooted in our company's history. Of course, it has emotional value for our colleagues and recognition among our customers. We wanted to create a new version that respects the heritage while reflecting our progressive approach," explains Téo Pavlidis, the designer of the logotype.

"We held workshops with various stakeholders to gather a wide range of perspectives and define the unique elements of our corporate identity. The new logo includes these elements: the C and L monogram stands for partnership, the blue color symbolizes expertise and the shape of the frame refers to an application, reflecting our product focus and technological focus highlighted. The "A" in the logo stands for Astro, our modern supply chain software, top quality and thought leadership," shares Téo Pavlidis.

A New Chapter

"Our logo has been updated, but our core values, sense of responsibility and commitment to our customers remain unchanged. We are excited about this new chapter and hope that our existing customers will recognize our evolution - not only in our software, but also in our brand. For new markets, this modern logo will help us stand out as a leading provider of supply chain technology, ready to respond to the ever-changing needs of the warehouse industry," said Hélène Rönnmark.